Cookie Policy

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They help websites remember your preferences, track your activity, and provide a better user experience.

Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by external services like advertising networks).

How We Use Cookies

VisitUffizi.com uses cookies for the following purposes:

Essential functionality: Remember your language preference and consent choices
Analytics: Understand how visitors use our website (via Google Analytics)
Advertising: Display personalized ads (via Google AdSense)
Affiliate tracking: Attribute bookings to our affiliate links and earn commissions

Types of Cookies We Use

Our website uses the following categories of cookies:

Cookie Type	Purpose	Duration	Can Be Disabled?
Essential Cookies	Required for website functionality (language selection, consent preferences)	1 year	No - required for site to work
Analytics Cookies	Google Analytics 4 - track page views, user behavior, traffic sources	Up to 2 years	Yes - via cookie banner
Advertising Cookies	Google AdSense - personalized ad delivery and frequency capping	Up to 2 years	Yes - via cookie banner
Affiliate Cookies	Track clicks on affiliate links to attribute commissions (GetYourGuide, Tiqets, Viator)	30-90 days	Yes - via browser settings

Specific Cookies We Use

Here are the main cookies and identifiers used on VisitUffizi.com:

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique visitors	2 years
_gid	Google Analytics	Distinguishes unique visitors (short-term)	24 hours
_gat	Google Analytics	Throttles request rate	1 minute
__gads	Google AdSense	Registers ad impressions and clicks	13 months
__gpi	Google AdSense	Collects information on user behavior for advertising	13 months
CONSENT	Google	Stores cookie consent status	20 years
cookieConsent	VisitUffizi.com	Stores your cookie preferences (essential, analytics, advertising)	1 year
NEXT_LOCALE	Next.js	Remembers your language preference	Session/1 year

Third-Party Cookies

When you interact with content from third-party services, those services may set their own cookies:

Google Analytics: Analytics and tracking cookies
Google AdSense: Advertising and personalization cookies
GetYourGuide: Affiliate tracking cookies (when you click booking links)
Tiqets: Affiliate tracking cookies (when you click booking links)
Viator: Affiliate tracking cookies (when you click booking links)
These services have their own cookie policies. We recommend reviewing:
• Google Privacy Policy: https://policies.google.com/privacy
• Google Ads Settings: https://adssettings.google.com/

Managing Your Cookie Preferences

You have several options to control and manage cookies:

Cookie Banner: Use our cookie consent banner to accept or reject non-essential cookies
Browser Settings: Configure your browser to block or delete cookies
Google Ads Settings: Opt out of personalized advertising at https://adssettings.google.com/
Network Advertising Initiative: Opt out of multiple ad networks at https://optout.networkadvertising.org/
Note: Disabling cookies may affect website functionality. Essential cookies are required for the site to work properly.

Browser-Specific Cookie Management

You can manage cookies through your browser settings:

Chrome: Settings > Privacy and security > Cookies and other site data
Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Cookies and site permissions

Google Analytics Opt-Out

If you want to opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

Changes to This Policy

We may update this cookie policy from time to time to reflect changes in our practices or legal requirements. Please review this page periodically.